Z-Cash Rebrand

This project involved a complete rebrand of the existing cryptocurrency company Zcash. The objective was to redesign key brand elements to create a more cohesive and modern visual identity.

My responsibilities included:

• Redesigning the logo to better reflect the brand's values and market positioning

• Creating new splash pages and a refreshed homepage for the website to enhance user engagement and visual appeal

• Designing a series of advertisements in various sizes, optimized for both digital and print platforms

The rebrand aimed to maintain Zcash's core identity while introducing a more contemporary, trustworthy, and user-friendly aesthetic.